Instagram personal branding for established founders
You built the expertise.We build the audience.
We grow founders and industry leaders into authorities on Instagram, with a system that keeps you the voice of your own brand.
Get in touch250M+
views generated for founder brands
2x
follower counts doubled, some inside 90 days
1B+
views and impressions across our careers
100+
days from stalled account to 11,000 followers
Founders we've built.
7,000 → 22,000+
followers
Aaron Spivak
8-figure, post-exit founder
That brand became a launchpad for his next venture, The Founders Club, now an 8-figure company and one of the fastest-growing membership communities in the world.
See the full story3,000 → 125,000+
followers, 100M+ organic views
The Founders Club
Head of content
Took the brand from 3,000 to over 125,000 followers, generated more than 100 million organic views on Instagram alone, and launched its podcast.
See the full story4,000 → 11,000
followers in 100 days
Trevor Hague
CPG investor & operator
More than doubled his account in the first 100 days. The brand now drives introductions and deal flow for his startup funding business.
See the full storyShort-form work alongside founders and operators across CPG, venture, sales, and media.
Your industry might still be open.
Get in touchSmart founders fail at Instagram in one of two ways.
One founder runs it himself.
He posts the same formats in the same style for a year while the platform changes underneath him, and he stays consistent, but the content never evolves. He isn't testing formats or reading his analytics, so the schedule keeps running without a strategy behind it.
Another founder delegates everything.
His agency writes every word for him. The posts go out, and his audience can tell he didn't write them. That agency is usually juggling his website, his ads, and four other platforms at the same time, so nobody there ever learns what works on any one of them.
Towr works a third way. We go deep on a single platform, and we build the brand with you: your ideas in your voice, run through our system.
Personal branding is simpler than the gurus tell you.
A complicated process is easier to charge for, so that's what the industry sells. After four years of running founder accounts, we can tell you the growth levers haven't changed: topics pulled from what you've actually done, formats that fit the platform this year, analytics read honestly every week, and a willingness to kill what stops working.
We work that list with you at a professional level, so it costs you hours a month instead of hours a day.
Established founders. One per industry.
We work with founders and leaders who have built real businesses, typically seven figures and beyond, with years of hard-won knowledge behind them. That bar exists because every post we make draws on what you've done and what you know works in your industry. Experience is the raw material, and there is no faking it.
We also take one client per industry. We're building you into the authority in your space, so we won't build your competitor too.
This works if you
- Have built something real and have tactical knowledge people need
- Lead with giving. You want your experience to help people, and that motive comes through on camera.
- Can invest a few hours every week and treat this as an asset you build over years
This won't work if you
- Are early in your career and still building the track record
- Want the showy version. We'd rather work with the operator who kept their head down for a decade than someone renting cars for photo shoots.
- Plan to hand everything off and never show up. The clients who grow are in it every week.
Everything your Instagram needs to grow.
Strategy & identity
Your brand identity, content pillars, angles, and formats, custom-built from a deep dive on who you are and what you know. Profile and bio fully optimized.
Ideation & scripting
Every month we ideate the full month of content: topics, scripts, carousels, and video concepts, laid out so you can plug in and execute.
Filming, made easy
A detailed brief lets the whole month film in one sitting, two at most. We teach you to shoot it yourself with simple tools and best practices, or we source and direct a local videographer until you're comfortable. Within a few months, filming becomes something you can run on your own.
Editing & publishing
Our editors take every session through post. You approve the cuts, and we handle captions, scheduling, daily posting, and profile management.
Weekly one-on-one
Every week we cover what's going live, where production stands, what the analytics say, and which ideas we're greenlighting next. You always know where things are.
Sound like the system you've been missing?
Get in touchFilm once. Publish 5 to 25 times.
We've built content on every major platform, and that experience is why we run one. Everything we film for Instagram is engineered to multiply: a single session becomes a month of daily posts plus the raw material for your LinkedIn, your newsletter, your X, and your podcast clips.
If you already have a ghostwriter or a LinkedIn team, we feed them. Towr becomes the engine behind the rest of your content operation.
Why we bet on Instagram.
It sits in the useful middle. LinkedIn is buttoned-up enough that your personality gets sanded off, and TikTok rewards a casual, low-effort style that doesn't fit how a serious operator wants to show up. Instagram gives a founder room for both personality and credibility, and because it runs on video, everything you make there converts into the written formats you'll want everywhere else.
What the first 90 days look like.
Week 1
Foundation
Agreement signed, deep-dive questionnaire in your hands the same day. We build your brand identity, content pillars, and formats, then walk through everything together on your onboarding call. Profile and bio get optimized here too.
Weeks 2-3
First shoot
The shoot arrives fully briefed and scripted, and you (or a videographer we direct) capture the first batch in one sitting. Our editors turn it around within two weeks.
Weeks 3-4
Live
Daily publishing begins and the weekly one-on-ones start. The difference in output shows up here: a channel that was sporadic or stalled becomes consistent and professional.
By day 90
Compounding
Real growth in followers and engagement, and a weekly system that runs without drama. From there the numbers compound.
Minimum commitment is three months, enough to get the flywheel turning. We build for years, though. Real authority takes that long, and we'd rather tell you now.
A straight answer on results.
We promise substantial, real growth on Instagram: output, followers, impressions, engagement, and the connections that come with an audience. You get a system you understand and could keep running yourself, strategy that evolves as the platform does, and positioning as the authority in your space.
We don't promise virality. Viral moments come as a byproduct of doing the fundamentals right, and sometimes they arrive early, but the asset underneath them is what we're building: an audience that compounds and moves with you into whatever you do next.
Behind Towr.
Towr Creative was founded by Chris Nedrich after four years inside the founder-content world. He started in commercial filmmaking and nonprofit documentaries, ran Aaron Spivak's personal brand, and served as head of content at The Founders Club, where his team grew the brand from 3,000 to over 125,000 followers and past 100 million organic views. Across all client work, his content has passed a billion views and impressions and traced tens of millions of dollars in client revenue.
Chris came up as a filmmaker first, trained in what makes video good, then spent years unlearning the commercial habits that fail on social. Towr runs at the merge point of those two worlds: production craft applied through a content strategist's playbook, with editors and strategists behind every account.
The honest questions.
“I don’t love being on camera.”
Almost nobody does at first. Every shoot is scripted and briefed before you press record, so you always know what to say next. It gets comfortable faster than you’d expect, and we weight the early content toward formats that ask the least of you while you get there.
“I’ve tried an agency before and it didn’t work.”
Fair. Founders who reach us have usually been through one of the two failures above: an agency that wrote everything and produced content with no pulse in it, or a generalist shop spread across five platforms. We work on one platform, write with you, and review the numbers together every week, so you’ll know within the first month whether this feels different.
“My industry is boring.”
The audience for real knowledge in an unglamorous industry is bigger than you think, and the competition for it is thinner. If you know things people pay to learn, there’s an audience waiting.
“What’s the ROI?”
In the first 90 days: consistent output, follower growth, engagement growth. Over the long run we’ve watched personal brands produce inbound, introductions, partnerships, press, and deal flow. If you need month two to justify itself, though, this is the wrong investment. A personal brand is an asset you build over years, and we only take clients who see it that way.
“How much of my time does this take?”
One filming session a month, two at most, plus a weekly call and quick approvals. We handle everything in between. Early on we’ll also ask you to spend time engaging with your audience, because that’s part of what makes the brand real.
“Why only Instagram?”
Focus. We’d rather go deep on one platform than spread across five, and everything we film for Instagram becomes material for your other channels anyway.
What kind of founder brand are you?
Four questions, sixty seconds. Find your content archetype and get the first three content pillars we'd build for you.
You've done the work. Let people learn from it.
Somewhere out there is an audience that needs exactly what you know. Let's build the thing that reaches them.
Get in touch